This is not a beautiful flower arrangement - to ChatGPT!
To us humans, this is an beautiful flower arrangement. To GEO, it is thousands of signals - each one shaping how AI interprets visual content.
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Creative artists – Your time is now
Written by Michael Rying
CREATIVE (AND COMMERCIAL) ARTISTS – YOUR TIME IS NOW. This could be the biggest creative shift in advertising history.
The music video below (1M views) by Kelly Boesch is a great example of what happens when real creative talent embraces the new AI tools:
And yet much of the advertising industry is treating this AI era as just another way to replicate what we’ve always seen. Honestly, it would be far more interesting if the next Coca-Cola Christmas campaign didn’t try to recreate the “classic” formula with AI.
Stop polishing nostalgia. Start redefining magic.
The tools have changed. The canvas has expanded. The only thing holding creativity back now is courage.
I’m curious to see which major brand dares to break the old template and go all in on true creative freedom.
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The tools have changed. The canvas has expanded. The only thing holding creativity back now is courage.
I’m curious to see which major brand dares to break the old template and go all in on true creative freedom.
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Why We Founded Scenes Lab
Scenes Lab was founded in the space between generative AI, branding, marketing, and communication. We combine the latest AI tools and opportunities with 25+ years of experience designing brands and creating award-winning campaigns.
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Why Generative Engine Optimization Will Define the Future of Branding
GEO is changing how brands are found, understood and recommended by generative AI. As pioneers in AI-readable branding, Scenes Lab helps brands turn visual identity, content and brand signals into clear, machine-readable meaning for the new era of search.
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Best regards, Michael Rying
Founder, Scenes Lab